ARK Dealer Marketing
From fifty separate campaigns to one machine you steer.
Your dealers sell locally. You guard the brand centrally. ARK builds one scalable marketing engine that connects content, campaigns, leads and reporting across your entire network.
One concept. Every market. Every dealer. One dashboard.
Before we start
Three questions about your network.
If you can't answer one of them, you're not missing a campaign. You're missing a system.
- 01
Who runs your brand today?
Every dealer makes their own ads. In your brand style, you assume. Have you actually seen them?
- 02
What does a lead cost in Lyon?
And in Cologne? And in Antwerp? If every answer is measured differently, you don't have a network but separate islands.
- 03
How many dealers actually do something?
Usually the biggest dealers activate themselves. The rest carry your market coverage but never get marketing organised.
You have a strong brand and a strong network. Between the two, there is no system.
The customer decides within thirty kilometres of their own door.
For considered purchases, the journey starts online and ends locally. Today you usually steer only one half of it.
Online → lokaal- 01
Search
The customer searches by product category and location, not only by your brand name.
- 02
Compare
They compare local dealer pages, reviews and availability.
- 03
Contact
They pick the dealer who radiates the most trust locally.
- 04
Visit
Only then does your product physically come into play.
You already win the first half of the journey. The second half is too often left to chance.
The model
Central where it must be. Local where it matters.
- 01
One concept
Your brand story, visual language and message are built and approved once, correctly.
- 02
Locally adapted
Language, tone, proof and imagery are adapted to the market. Local is more than translation.
- 03
Personalised per dealer
Every dealer gets their name, region, landing page and local visibility.
- 04
Centrally steered
HQ sees what every dealer does, what it costs and what it returns.
The dealer sells locally. You guard the brand centrally. Neither side has to give anything up.
The engine
What happens without anyone having to ask for it again and again.
Social content
Under your brand.
Your dealers log in with you. Everything carries your name, colours and domain.
Visual Engine
Image variants within the brand rules.
Dealer Studio
Content calendar and approval.
Dealer Academy
Short product training in the local language.
Network Dashboard
One measurement standard for the whole network.
Why the dealer joins. And why you keep control.
The dealer gets
- Professional campaigns without their own agency
- A local page with their name and region
- Leads straight to their team
- Content they can review and approve
- Marketing that becomes feasible for smaller dealers too
HQ keeps
- Control over brand and message
- Visibility on every market and every dealer
- One uniform measurement standard
- The ability to roll winners out across markets
- Coverage of the full network, not just the top ten
A dealer doesn't join because it's good for your brand. They join because it brings them customers.
The case
Renson. Fifty dealers. Three markets.
Six months.
- dealers in one engine
- 0dealers in one engine
- markets live: NL, FR and DE
- 0markets live: NL, FR and DE
- cost per lead
- €0cost per lead
- cost per outbound click, from €2.00 to €0.70
- -0%cost per outbound click, from €2.00 to €0.70
No fifty separate campaigns and no quarterly reports. One scalable ambassador programme with local content, personalised visuals, landing pages, campaign management and live reporting.
Results from the described Renson campaign. Results differ per brand, market, product and media budget.
The network pays for its own engine.
HQ
Funds the start: network scan, concept, system, pilot and playbook.
The dealer network
Then carries the ongoing programme and media budget.
Your dealers already invest in marketing today. Only scattered, invisible and from scratch every time.
HQ-investering
Centrale engine
Dealernetwerk
Lokale vraag en data
Centrale leercurve
Our approach
Pilot. Playbook. Network.
- 01 — Week 1 to 4
Network scan
We map who does what today, with which budget, in which market and with what result.
- 02 — Month 2 to 4
Pilot
One market and five to ten dealers. We build the concept, local pages, campaigns and reporting and prove the approach before the rollout.
- 03 — From month 5
Rollout and management
The playbook is rolled out market by market. Every next dealer benefits from the same system and the same learning curve.
One market. One pilot. Then you'll know.
No sixty-slide sales pitch. We look at your network, determine where it stalls today and pick together the market where a pilot can prove the most.
Book a conversationBen Verleysen
ben@ark.be0032 475 74 54 26